Is Alcohol Advertising Harming Girls?


Are there similar marketing strategies between companies who sell alcohol and those that sell cigarettes? Dr. Ken Flegel (Senior Associate Editor for the Canadian Medical Association Journal) thinks so, and is taking the industry to task for the advertising practices to young girls. In a recent editorial in the Canadian Medical Association Journal, Dr. Flegel makes the argument that like tobacco companies, the alcoholic beverage industry has recognized that a good way to increase profits is to target young female consumers – and this has left adolescent girls, who also see the ads, particularly vulnerable. Dr. Flegel offers some insight into responsibility and potential strategies. For a link to the entire article go to: http://www.theglobeandmail.com/report-on-usiness/industry-news/marketing/is-alcohol-advertising-harming-girls/article12461259/