State also announces new youth contest to combat underage drinking

Underage drinking prevention and education have always been a priority at the Liquor Commission, as best exemplified by its Don’t Be Sorry public awareness campaign. Coming this spring, these efforts will see a renewed focus through the unveiling of a new statewide activity designed specifically by the teens themselves.

“While our Don’t Be Sorry program has been a great success, we are constantly looking for ways to improve its delivery,” says ILCC Education Manager Ted Penesis. “Teenagers are the best resource to provide us with ideas to ensure our educational programs remain fresh and effective. Through this statewide art contest, we can learn from our youth as they submit designs for a new program to educate adults, teens, and liquor retailers on the consequences of underage drinking.”

A panel of judges will review submissions and choose the winning design. In April, the new educational campaign will be unveiled at press events located throughout the state. For contest guidelines, instructions, submission procedures, and more, please visit All copy and artwork must be submitted by the February 15, 2013 deadline.